brand new lingerie boutique opens in hong kong!

Very exciting news flash! Flaunt, a brand new lingerie boutique has launched in Hong Kong! No more dull M&S kickers required, and no need for hideously expensive Selfridges/Figleaves purchases every time we fly home, yiiipppeeeeee! Founder Emily has handpicked a selection of fabulous and famous brands from the United States and Australia, Cosabella, Eberjey and Pleasure State. Luckily I was invited to her showroom for a preview, I came away with a gorgeous turquoise set from Eberjey (totally impractical but heavenly) and I am popping back soon for some goodies from celebrity fave Cosabella. Whilst I was there I quizzed Emily about Flaunt and asked her advice on which lingerie works best with the Spring/Summer trends...

So tell me about flaunt and why you set it up? 

I opened Flaunt to provide what we haven’t been able to find all these years in Hong Kong – a wide range of well fitting, beautiful lingerie easily accessible at your fingertips! Flaunt offers a wide selection of lingerie from your basics to something flirty and romantic all in the mid-price range. I really want women to be excited and to feel good about themselves when shopping for lingerie so I’m providing several services; women can shop online from the privacy of their own home, or make an appointment at the Flaunt showroom, and we also offer bra fittings and lingerie styling.

I know you are focused on styling, so which of your ranges would work best with this seasons silk shirt?
Definitely a staple for your 2011 wardrobe. When wearing a silky shirt it’s the luxurious fabric that you want to showcase, silk is also pretty unforgiving so it will show everything so you also want to make sure you have the right shape. I would suggest the Pleasure States My Fit Push Up Plunge Bra - smooth like a t-shirt bra so no lines and perfect lift and low centre front so you can easily undo that one extra button for that casual look. We have it in both frappe (a nude colour) and white.

What would you advise secretstylist readers to purchase if they had a hot date?

As the myth goes, you always get lucky when you’re wearing granny pants! However I think women should treat themselves and wear beautiful underwear every day. Great lingerie will not only add confidence but will make your outfit fit perfectly. I would choose the Cosabella’s Celine molded bra and thong set – it is in Black mesh with pink detail, a subtle yet sexy number which you can pretty much wear this under anything!

Colour is hot this year, if I want to flash a bra strap which set should I choose?

Yes bright colours are the trend for spring and summer – especially neon's and pinks! Eberjey’s delirious bralet in fuchsia is perfect – a thin strap of colour that will make a basic tank top or off the shoulder number rock! Bralet’s are great for the petite frame and super comfy especially as we head into these hot and humid HK days…

Do you plan on stocking any new brands soon?

Most definitely, I’m really excited as we have two new designers coming in next month – one to answer everyone’s VPL problems and finally a designer that truly believes that good things come in small packages! Customers can join our Flaunt List or follow us on Facebook to find out about new designers launching.

Flaunt’s selection of designers will continue to grow as we want to provide a beautiful collection of designer lingerie for all women in Hong Kong – no matter your size, your style or mood Flaunt will have something for everyone. So if women have particular favourite designers then let me know! We’re here to provide lingerie that fits well so that the women in HK can get out there and just flaunt it!